Sushant Singh Rajput: The unusual, typically sinister conspiracy theories on Sushant Singh Rajput’s dying that flourished on social media

Someplace in the course of September, a brand new conspiracy idea emerged in one of many a number of “Justice for Sushant Singh Rajput” teams on Fb. The publish, which confirmed an image of Rajput’s physique, with a number of marks, with a zoom into his eyes was shared by customers who believed that the actor had live-streamed his dying and that the video was then despatched to the darkish internet to be bought for bitcoin, and that some main Bollywood actor had it in his possession.

The textual content on the publish merely mentioned: “Guess who’s the final seen prson in sushant’s eye…Optography: learn the science” (Fb has since eliminated the publish after ET shared it with its group for assessment). This was straight out of Physician Who, which, in a 2013 episode used ‘optography’, or a Victorian-era forensic science method, which has been categorised as ”pseudoscience” in some quarters.

One other viral publish on one among these teams mentioned this — whereas tagging a YouTube hyperlink that furthered the “optography” idea — “#SushantSinghRajput was 1st overwhelmed brutally with a bat & his proper ankle was damaged…these bastard killers had been mocking him and saying..Cricket khelna h tujhe…khel naa cricket..abhi khel…Dhoni banega..2nd they used stun gun on facet of his neck to paralyze him partially & third with Sushant’s canine Fudge’s collar belt they strangulated him…all this occurred.” (Sushant Singh Rajput was first overwhelmed brutally with a bat and his proper ankle was damaged. These ba***rd killers had been mocking him and saying you wish to play cricket, proper? Now play. You may be like Dhoni?…)

This idea appears to have emerged from a YouTube channel known as “Ulti Khopdi” and has garnered over 270,000 views to date. The video has additionally appeared on a number of different YouTube channels, together with “Engineer Inside” (164okay views) and “Sakshi Bhandari” (70okay views) amongst others.

One such Twitter person, Advocate Vibhor Anand, claimed on 9 September, “Pricey SSRians, The homicide of @itsSSR, Disha Salian and the Minor Lady was live-streamed on Darkish Internet internationally. That is the rationale why Sushant was brutally overwhelmed up earlier than his dying and all these Bollywood Actors loved the Reside Killing of Sushant.” Anand would later declare that the mentioned “darkish internet” video was retrieved by companies.


These conspiracy theories are primarily based on the only real perception and conviction amongst “SSRians” — that the Bollywood actor Sushant Singh Rajput didn’t commit suicide — and certainly, was murdered. And that a number of key characters — some political leaders, and largely these in Bollywood had been those behind it. Most of those theories have since been mainstreamed in varied information channels — each on tv and those that completely function on the web, particularly on YouTube and Fb. These on-line platforms, together with Twitter have emerged as critical vectors of misinformation associated to the case, with little indicators of slowing down. A number of personalities who’ve tied themselves to the trigger, together with a number of attorneys, former journalists and Bollywood personalities — have additionally grown exponentially in recognition for the reason that actor’s controversial dying.

Twitter didn’t reply to ET’s questionnaire about its strategy to tackling these conspiracy theories on its platform.

Satya Raghavan, director of content material partnerships at YouTube India, in response to ET’s questions mentioned, “YouTube is constructed on the premise of openness and we’re actually proud that YouTube is a spot the place anybody can share their story or categorical themselves. This dedication to openness isn’t all the time straightforward, it implies that we have to shield our platform from unhealthy actors making an attempt to use our open platform.” Raghavan added that “consumption of borderline content material or dangerous misinformation movies” from YouTube’s suggestions are “barely under 1%” and that the corporate was “working to cut back this even additional.”

However past the proverbial YouTube rabbit gap, Fb Teams have change into an important cog within the digital content material ecosystem. They’re an underreported phenomenon in India a lot in contrast to their counterparts in ‘Pages’, which have prior to now, been used to unfold mis/disinformation, pretend information — particularly by particular person entrepreneurs, associates of third occasion political propaganda entities. Through the 2019 elections, massive public Fb teams grew to become pretend information farms — with pretend quotes, photoshopped tweets and different unverifiable data. In some ways, they mirror WhatsApp teams, however a number of occasions the variety of customers that may be accommodated in a gaggle, going as much as the 1000’s and the hundreds of thousands.

A Fb India spokesperson, in reply to ET’s questions, mentioned, “Our Group Requirements apply to private and non-private teams, and our proactive detection instruments work throughout each to take away violating content material. For combating misinformation in teams, we take a ‘take away, cut back, inform’ strategy that leverages a world community of unbiased fact-checkers. We all know there’s extra to do to maintain teams secure on Fb, and we’ll maintain bettering our know-how and insurance policies to make sure teams stay locations the place individuals can join, discover assist and entry correct data.”

The story about conspiracy theories on Sushant Singh Rajput’s dying – bear a hanging resemblance to QAnon conspiracy motion — which started in the USA and is now going world — to a big extent, underscores the worldwide issues in regards to the data ecosystem, because it stands in the present day. The a number of grievance-filled hashtags, deliberate misinformation campaigns and conspiracy theories arising out of enormous social media platforms are being mainstreamed by in style information channels, just for additional content material on these channels going again to the system, amplified by the identical actors and drawing larger engagement.

Utilizing fact-checking websites information from Tattle, ET discovered that there have been 45 fact-checked articles amongst English fact-checking web sites like AltNews, BoomLive, IndiaToday and Newsmobile. All the claims that had been fact-checked had been discovered to be fallacious or deceptive. This information excludes different fact-checkers who additionally concentrate on regional languages equivalent to Hindi, Bengali, Telugu amongst others. Newschecker, which checks misinformation in eight languages, together with English, fact-checked 24 claims. These claims had been discovered to be fallacious too.

ET has been monitoring data move on these digital platforms for the final month and a half and spoke to a number of individuals for this story. These included individuals aware of this motion, people trafficking these conspiracy theories, senior executives of enormous know-how platforms, and political consultants. A few of them spoke on a situation of strict anonymity as they weren’t authorised to talk to the media, whereas others cited their nature of labor as a purpose to stay nameless.

Diving down the rabbit gap

To attempt to be a part of a few of these personal teams demanding Justice for Sushant Singh Rajput, is akin to a digital oath-taking ceremony of types. A pop-up greets you as you attempt to be a part of a gaggle that espouses the trigger. “Do you search justice for Sushant?” it asks. Say sure, and the subsequent query under asks, “What’s going to you do to hunt justice for Sushant?” you reply, and the final query: “Will you hand over in your efforts to hunt justice for Sushant”, Reply ‘No’, and you then’re in.

And when you’re in, you’re welcomed with a barrage of the actor’s pictures — some from his previous social media actions, others with messages like “We miss you!” and so forth. Nonetheless, neatly positioned in between all of those, are some high-engagement posts. Sometimes, these posts are mass posted in not less than 5 different teams, in a bid to generate virality and engagement. “Customers coordinating their actions throughout networks of teams and pages managed by a small handful of individuals enhance these narratives,” wrote Nina Jankowicz, a disinformation fellow on the Wilson Heart in a latest article on Fb Teams in WIRED journal.

As of date, there are not less than 12 teams with membership between 100,000 and 500,000, and almost 36 teams between 10,000 and 100,000 members. One such group titled ‘Justice for Sushant Singh Rajput’ garnered a membership of almost 640,000, in line with CrowdTangle information. CrowdTangle is a Fb-owned “content material discovery and social monitoring platform for publishers and types.”


The quantity of content material posted round this topic has additionally seen a considerable spike. A mere seek for ‘Sushant’ on CrowdTangle reveals over 500 million interactions since June 15, with over 870,000 public posts. This consists of pages, teams and verified profiles. As a disclaimer, each search phrases embrace cases of pages belonging to information media pushing out related content material.

One publish, for example, confirmed an image of Rhea Chakraborty with a noose round her neck and her fingers folded (from a earlier video she made whereas defending herself), which could possibly be construed as in search of the dying penalty for the individual, merely in search of YES or NO. Within the replies, one after the opposite, customers wrote YES. That publish garnered not less than 6500 likes. Not simply that, it was shared in a number of different teams, including additional to the engagement matrix — as per CrowdTangle information, an additional 3500 likes/feedback and shares.

When this author reported the publish to Fb, its automated assessment system didn’t deem it as a violation of its neighborhood requirements. Even after attraction, it stayed. That publish from a specific person has been since taken down after ET formally flagged it to Fb India. Nonetheless, it has since resurfaced having been shared by a special person in a special group. In a gaggle titled, “Sushant Singh Rajput Followers” with over 300,000 members, the picture attracted over 10,000 feedback, 6,700 interactions (likes) and 150 shares.

“Individuals flip to Fb Teams to attach with others who share their pursuits, however even when they resolve to make a gaggle personal, they must play by the identical guidelines as everybody else. Our Group Requirements apply to private and non-private teams, and our proactive detection instruments work throughout each,” the Fb India spokesperson added.

Moreover, these teams current the trimmings of the proverbial “rabbit gap”. Be a part of one group, and Fb’s algorithm presents you a carousel within the ‘Uncover tab’ or “Urged Teams” of not less than eight to 9 such teams or pages, which harbour comparable pursuits. And sometimes, customers get sucked in, eager to eat extra content material on comparable issues.

The groupthink

A lot of the India-based teams are equally named to in style Fb pages — typically, they act as an extension of those pages — a “neighborhood” of types. Fan golf equipment of in style information anchors (Arnab Goswami, Rohit Sardana, Sudhir Choudhary), and right-wing politicians (Dr Subramanian Swamy, Tejaswi Surya and Sambit Patra to call a couple of). This cuts throughout occasion traces, with one of the in style “secret” teams — FekuExpress, gaining traction amongst these against the BJP and its ideology.

SSR-data1ET On-line

“Numerous issues occur inside these teams, however they virtually go unnoticed since all the eye is on WhatsApp and to some extent, Fb pages,” says a New Delhi-based political digital strategist, on a situation of anonymity. Final week, Fb introduced that over 1.eight billion customers had been utilizing its teams characteristic each month.

The justice for Sushant Singh Rajput motion, nevertheless, represents the primary such occasion in India, the place a coordinated marketing campaign, premised on a perceived injustice about an individual’s dying fueled a surge in content material, boycott campaigns, a free move of conspiracy theories. Most of them occurred in massive teams — private and non-private — arrange after the actor’s dying.

These teams, in line with CrowdTangle information, have gained almost four million customers or ‘web page likes’ since June 14, with over one million posts between June and until date, with a mean weekly publish depend of over 65,000. A few of these teams, the info revealed, had been averaging over 1200 posts every day. These have resulted in over 130 million interactions, throughout 79 teams tracked and reviewed by ET. Rajput’s web page on Fb grew in style after his dying, including almost 400,000 likes, the info mentioned.

It additionally comes three years after Fb shifted its focus to emphasising extra content material from teams that customers be a part of, as a bid to create extra “significant communities.” As an alternative, globally, these teams have change into an vital touchpoint to draw customers in the direction of conspiratorial considering — with well being or anti-vaccine assist teams, to violent actions equivalent to QAnon or Boogaloo Bois in the USA, that are based on conspiracy theories.

SSR-data2ET On-line

“Unsurprisingly, the ‘Justice for Sushant’ Teams, have come to resemble the QAnon motion — each in behaviour and its strategy. It’s like an alternate universe,” says an individual who has tracked a number of of those teams on a situation of anonymity. “They’ve been primarily roleplaying sleuths and investigators, making an attempt to piece collectively each little element of his dying, whereas crying conspiracy,” the individual provides. This week, Fb in a large clampdown has eliminated all accounts, pages and teams related to QAnon, NBC Information reported.

Curiously, on 22 September, one Twitter person named Shipra tagged Virginia Guiffre, a survivor of the intercourse trafficking ring operated by Jeffrey Epstein with this message: “@VRSVirginia #PleaseFollowJustice4SSRIsGlobalDemand as an enormous paedophile ring is coming2light in Bollywood & Mumbai authorities linked2extraction of Adrenochrome and trafficking which result in homicide of @itsSSR. We’d like world assist @TeamKangana @shwetasinghkirt”.

The conversations

A typical day in these teams begins with a picture of the actor with accompanying texts like “Miss you bro

Over the past three months, there are additionally adjoining points which have drummed up exercise and excessive ranges of engagement on these teams and pages — be it final month, when Ranaut arrived in Mumbai and the BMC’s demolished her workplace, or the Republic reporters being detained by the Maharashtra police, or for that matter, the latest Pretend TRP rip-off involving Republic TV and Goswami.

SSRET On-line

Apart from, loads of viral content material have additionally emerged from Fb-based digital information retailers — who sometimes use a smartphone digital camera and a mic, with a couple of speaking heads and clickbaity chyrons as a part of their protection. One such channel, Pyara Hindustan has been hawk-eyed on this story utilizing a BJP chief in Mamta Painuly Kale as its chief speaking head. One other channel, Desi TV is inclined to make use of clickbait-y chyrons and deliberate misinformation, together with a video body that instructed “Rhea Chakraborty dedicated suicide in jail” has additionally grown over this era. These channels, in line with CrowdTangle information, have had almost 32.2 million interactions on Sushant Singh Rajput content material since July.

Kale, who was additionally a former CBFC member, additionally featured in a video by former leisure journalist Ujjawal Trivedi, whose web page has grown considerably since Rajput’s dying, with him offering bite-sized updates on key developments. He acquired into it unintentionally, he tells ET, after a good friend requested him for the late actor’s quantity on 13 June. “Not many channels had been overlaying it. And there was demand. There was a necessity to know what occurred that night time, what might have occurred,” he says. “The frequent individuals really feel empowered about this case. Individuals are merely asking questions utilizing social media,” he provides.

Whereas Trivedi admits that issues have gone in a special route, he doesn’t endorse baseless conspiracy theories. “I’ve not resorted to name-calling, nor can I endorse it. Nobody ought to take names with none proof or proof,” he says. Trivedi, who started posting every day movies on a Fb Web page — “Ujjawal Trivedi Web page” since August, has almost 100,000 likes over two months, information revealed. A few of his movies embrace titles like — “What in regards to the know-how patent that Sushant was working?” and “Kya hai Sushant ke terrace ka raaz? Kya again door se mili kisi ko entry?” (What’s the secret of Sushant’s terrace? Did anybody get entry from the again door?)

After which come the weird conspiracy theories — starting from how the Maharashtra minister Aditya Thackeray and Akshay Kumar reportedly labored collectively to scuttle Rajput’s work in growing a cough-based COVID check, as claimed by a Dubai-based twitter person named Meena Das Narayan. This was primarily based on pictures that confirmed Thackeray piloting the check by a world not-for-profit in a Mumbai ward.

Thackeray is derisively known as “Child Penguin” by these related to this on-line motion. His father and chief minister of Maharashtra, Uddhav Thackeray has additionally been focused by these teams, together with a picture of his blackfaced and garlanded with slippers.

Varun Sardesai, basic secretary of the Yuva Sena and a detailed aide of the Thackeray household says, “That is garbage. These conspiracy theories haven’t any justification in any respect and are a transparent ploy and a determined try and defame the Maharashtra authorities. Not simply that, they’ve defamed the Maharashtra equipment who’ve been preventing tirelessly to assist individuals throughout the pandemic. The residents are seeing by way of it.”

The occasion has additionally filed a number of complaints with Mumbai’s cybercrime unit, which has despatched notices to not less than 10-15 individuals who’ve furthered these theories. He expects platforms to do higher. “We now have despatched so many of those movies and pictures to YouTube and Fb’s public coverage group. Whereas Fb has largely been responsive, not less than they convey with us, YouTube has been problematic, asking us to file FIRs earlier than they take down these movies,” Sardesai provides.

Raghavan of YouTube says, “We now have well-defined processes and clear insurance policies for removing requests from regulation enforcement companies all over the world. We depend on courtroom orders or governments to inform us of content material that they consider is illegal below the precise provisions of the regulation by way of official processes, and we act on it instantly to limit it after a radical assessment. All of those requests are tracked and included in our Transparency Report.”

The Fb India spokesperson added, “We work carefully with regulation enforcement companies in Maharashtra and throughout India. We assessment each request for person data from regulation enforcement for authorized validity and in opposition to our insurance policies. Any content material that’s reported to us is reviewed and eliminated if present in violation of our Group Requirements.”

The opposite outstanding conspiracy idea options how FAU-G, the sport developed by GOQII founder Vishal Gondal and promoted by Akshay Kumar had been initially Rajput’s concepts. This idea relies on an Instagram publish by the late actor the place he was supposedly studying the fundamentals of gaming from Khan Academy, throughout the lockdown. The declare was fact-checked by BOOMLive, and discredited, with clarifications from Gondal and his firm nCORE Video games.

But, on these teams, it was a viral success. A few of it reached Twitter, Anand, who, in a thread, tried drawing distinct connections between the dying of Qyuki founder Samir Bangara, and Gondal, previously colleagues at Indiagames, earlier than it was bought to Disney in 2013, moreover linking it to Rajput and Akshay Kumar. “I solely put information and on the report. I even challenged Gondal to refute these information. He blocked me,” Anand tells ET, earlier than including, “My solely function in that is to hunt justice for Sushant Singh Rajput, that’s it. I don’t provide you with conspiracy theories, the media does it. I don’t even know why I’m speaking to you.”

Gondal has filed a number of instances in opposition to those that sought to break his popularity, in line with authorized paperwork reviewed by ET. These embrace the thread by Anand. The identical has been submitted to the Ministry of Electronics and Data Know-how (Meity).

Anand’s tweets have been popularly quoted in these teams. One such tweet, taking a cue from the QAnon motion round “Save the Youngsters”, mentioned, “Between 24 March and 14 June 2020, round 26000+ youngsters went lacking from Maharashtra. @OfficeOfUT The place are these youngsters? Raped, murdered or are nonetheless being tortured to reap Adrenochrome?” The conspiracy idea, to sum a Fb person’s publish endorsing Anand’s idea, is that some Bollywood actors are consuming “Adrenochrome” to maintain them younger.

Anand’s twitter account has since been suspended. He and his loyal followers (or followers) have since switched to the encrypted messaging platform Telegram and just lately, to the “free-speech” platform Parler, the place he could be dropping updates. In 2014, Reuters reported that Anand, then a 24-year-old regulation pupil had satisfied his father VK Anand to defend two rapists within the Nirbhaya case. He additionally runs an organisation known as “Indians In opposition to Biased Media.”

The Endgame

A number of of those teams in the present day have individuals from numerous backgrounds, with an overlap between die-hard Bollywood followers, members and followers of assorted political events and informal customers, although extremely engaged within the midst of a pandemic, pleased to roleplay sleuths, investigators, in a bid to collectively clear up these instances. A few of these embrace individuals within the US, in Hungary and different nations.

These concerned on this largely on-line motion say they’re apolitical and don’t signify views of any political occasion. “We simply need justice for Sushant and accountability from the police and the federal government: the courtroom should resolve it and maintain individuals accountable if they’re responsible,” says Trivedi, the previous journalist. “We don’t signify the Congress or the BJP or the Shiv Sena or anybody, it is a individuals’s revolution. That’s the reason I’ve additionally joined them in calling for a boycott of Bollywood,” he provides.

A number of sources aware of on-line political technique say that his motion has additionally morphed into one thing political events can later piggyback on. “There’s the apparent hyperlink to the Bihar elections, and it provides them a superb alternative to create a parallel narrative, moreover focusing on the Mumbai Police and the Maharashtra authorities, one thing that has been a relentless since Thackeray grew to become CM,” says the digital political strategist quoted earlier within the story. A latest report by social media researcher Joyojeet Pal and his group highlighted that the info confirmed “the vital function performed by politicians, particularly the BJP, in proposing a ‘homicide’ different to the ‘suicide’ narrative.”

This pivot might additionally assist them purchase newer followers to push out their messaging to. In that case, there could possibly be a political pivot, nearer to the Bihar elections, whilst older pages, teams and content material properties — YouTube channels and Twitter handles are being demonetised or suspended by these platforms for violations. Whilst elections have been introduced, ET has discovered no such renaming or rebranding of those teams. One such group, nevertheless, has pivoted to the continuing Indian Premier League.

Nonetheless, not all of this has gone unnoticed with regulation enforcement. A Faridabad-based mannequin and YouTuber, Saahil Chowdhary was arrested by the Mumbai Police’s cybercrime cell for allegedly posting movies on his channel that peddled unfactual data on the Sushant Singh Rajput “homicide thriller”.

In an almost two-minute video reviewed by ET, Chowdhary purportedly apologises in Hindi saying “The information weren’t proper and that he was following information channels they usually had been fallacious due to which loads of rumours had unfold, and lots of people, together with Aditya Thackeray and the Mumbai Police, had been troubled.” He provides, “The Mumbai Police informed me that every one the proof with YouTubers and subscribers is all pretend and that it’s leisure for them. The Mumbai Police has helped me.”

He later appealed to YouTubers to “verify their information and later make movies, as a result of I don’t need them to face the identical points. So please don’t make these movies, which damages the respect and popularity of different individuals.”


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