The Reserve Financial institution of India (RBI) has overwhelmed the US Federal Reserve and European Central Financial institution on Twitter by rising as the most well-liked central financial institution on the microblogging website with a million followers.
As per the most recent data obtainable on the RBI’s twitter deal with ‘@RBI’, the variety of followers has elevated from 9.66 lakh on September 27, 2020 to at least one million or 10 lakh.
In distinction to this, the world’s strongest central financial institution, the US Federal Reserve, has solely 6.67 lakh Twitter followers and the Frankfurt-headquartered European Central Financial institution (ECB), the second strongest financial authority on the earth, has 5.91 lakh followers.
US Fed joined Twitter in March 2009, whereas ECB has been energetic on the microblogging website since October 2009.
The 85-year-old RBI obtained a Twitter account in January 2012. Governor Das has a separate Twitter deal with with 1.35 lakh followers.
Since March 2019, the depend of followers has greater than doubled from nearly 3,42,000 to over 7,50,000 by March 2020.
Throughout the ongoing seven-week lockdown that started from March 25, the variety of followers has elevated by greater than 1.5 lakh, an official mentioned.
Within the present monetary yr, as many as 2.5 lakh new followers joined the deal with.
In addition to, its primary Twitter deal with, RBI has one other Twitter account known as ‘RBI Says’ and likewise began a Fb web page with the identical title in early April. At the moment, it additionally launched a buyer consciousness marketing campaign to stop gullible account holders from being duped by fraudsters.