Infodemic forcing everybody to do their bit to curb misinformation

MUMBAI: The continued ‘infodemic’ has prompted corporations like Flipkart, entities like Tata Trusts, in addition to a bunch of content material creators to take issues into their very own arms and debunk faux information.

Until not too long ago, the onus of curbing the unfold of such information and misinformation rested on social media and messaging platforms comparable to Fb, Twitter, WhatsApp and others, however now this disparate grouping of individuals and corporates are doing their bit to sensitise on-line customers in regards to the significance of sharing content material responsibly, though fact-checkers doubt the efficacy of those makes an attempt.

They’ve provide you with catchy movies, internet collection, or social media posts from a model’s accounts throughout platforms, to deal with the ‘infodemic’ – a time period utilized by the World Well being Organisation (WHO) to check with the injury attributable to Covid-19-related misinformation – as properly different faux information.

Final week, youth-centric media and analysis platform Yuvaa launched an anti-fake-news anthem in collaboration with the United Nations for its Verified international initiative “to supply content material that cuts by way of the noise to ship life-saving data, fact-based recommendation and tales from the perfect of humanity.”

Riffing on a well-known Britney Spears observe, Yuvaa’s “Oops! I shared it once more” options celebrities and content material creators like Akash Banerjee (The Deshbhakt), Gurmehar Kaur, Maanvi Gagroo, Nakuul Mehta, Shreya Dhanwanthary and others overtly admitting to being part of the issue of faux information dissemination.

Among the lyrics, written in Hindi, loosely translate to: “It feels good when the information aligns with my bias. It urges me to be the primary to share it with others, in order to ascertain that I do know the whole lot. Verifying information is boring, so why ought to I take the ache?”

Nikhil Taneja, cofounder and CEO of Yuvaa stated the video “is an try at conveying that we have to look inwards earlier than holding others accountable for spreading faux information, as a result of, sooner or later or the opposite, we’ve all forwarded one thing with out double-checking.”

“It’s meant for the youth and encourages them to provoke a dialogue on the topic with the older generations, too,” he added.

Thus far, the difficulty of faux information has been largely handled academically, Taneja stated, including that his crew needed to create one thing that seeped into popular culture.

Homegrown ecommerce market Flipkart, too, took the pop-culture route to deal with the faux information subject not too long ago.

In July, the Bengaluru-based firm launched an internet collection referred to as ‘Faux or Not?’ for its in-app video streaming service, Flipkart Video. It options content material creator Mallika Dua enjoying a information anchor and debunking the most recent faux information in her inimitable, satirical fashion. The present has had two seasons and Flipkart plans to announce the third quickly, an organization spokesperson instructed ET.


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